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Challenging “the common perceptions of time,” the timepiece is the first entry in Anicorn’s new TTT collaboration series and faithfully recreates Jiwoong Jung’s sleek concept. Driven by a Swiss Ronda Caliber 512 Quartz Movement, this designer watch appears in three distinct colorways while its signature gradient “turns to reveal the white hour numerals printed on the glass above. Each hour appears as the dark end of the design passes under it, and slowly disappears as the gradient rotates back to white.

The watch uses an optical illusion to trick you into focusing on the present, it helps you focus on time in the moment, using a modern interpretation of the camouflage effect to hide the passing hours.